MailBlue Email Designer | Help Article 3: Content

This help article will contain information about the features of the content in the Email Designer within MailBlue.

You can find the Email Designer in MailBlue by creating a new campaign under 'Campaigns'. Then, give the campaign a name and select to which list(s) you want to send the campaign. Under 'Choose a template type', select 'Email Designer'.

If you prefer to watch a video on how to work with the MailBlue Email Designer, you can watch the video here.

There are a total of 5 help articles about all the features you may encounter in the MailBlue Email Designer. Therefore, you will find quick navigation below.


Quick navigation

Help article 1: Menu bar

Help article 2: Lines and Layout

Help article 3: Content (You are here)

Help article 4: Appearance

Help article 5: Mobile view


Tip: Are you looking for a specific topic within the MailBlue Email Designer? Use Command (on Apple devices) or CTRL (on Windows) + F to search on this page.

Let's get started!



With structures, you can divide the content of your campaign. For example, you can place everything over the full width of the campaign, divide it in half, thirds, or quarters. By selecting a structure, you begin the layout of your campaign.


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You can read this help article for more information on how to use structures.


You can use drag-and-drop blocks for every campaign you create in MailBlue. With these blocks, you can add and customise text, insert photos and videos, place a working timer within the structure, and more.

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Adding this block allows you to place an image from your files or the MailBlue Content Manager in your campaign.

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You can use this help article for using the Content Manager to place images in your campaign.


Adding this block allows you to place text in your campaign. With text blocks, you can also use personalisation tags, for example, to start your campaign with the first name of your contacts.

You can use this help article for using personalisation tags.

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A recent addition to the text block in the MailBlue Email Designer is the AI content generator. Get inspired by AI and effortlessly add powerful and effective content to your campaigns, optimised for your target audience. Receive ready-made texts in no time and use various buttons to make your text longer or shorter. It is also possible to change the tone of voice to align with your brand and message. The AI content generator is available from Plus and Professional subscriptions onwards.

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You can use this help article for using AI.



Adding this block allows you to place a button in your campaign. When contacts click on a button, they can be directed to your website. You can then add a link action to this link, such as adding a tag or adding it to a list. You can customise buttons with various style options.


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Adding this block allows you to add a placeholder to your campaign. With a placeholder, you add a line (and extra space) to your campaign. By checking 'Dynamic placeholder', you have the option to drag the placeholder to the desired size. You can customise the placeholder as desired and also make it transparent, so you can use the placeholder as white space in your campaign.


Normal placeholder:


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Dynamic placeholder:


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Adding this block allows you to place a YouTube, Vimeo or TikTok video in your campaign. To make the video look more appealing, you can add a custom thumbnail from your files or the MailBlue Content Manager. This may encourage contacts to click on it faster than with the standard thumbnail.


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You can use this help article for more information on using videos in your campaign.



Adding this block allows you to add social media icons to your campaign. This enables you to add numerous social media links to direct your contacts to. The social media icons can be customised in various sizes and styles.


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Adding this block allows you to include a banner in your campaign. A banner can be used as a striking header or footer, such as a promotional banner or brand logo. You can adjust aspects like orientation, height, and add a link. The most popular formats for email banners are 600px by 300px and 600px by 400px. Below is an example of such a banner:




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Adding this block allows you to insert a timer into your campaign. A timer can be used in a campaign to count down to a customer event, such as a launch or sale. You can set the end date and exact time in the settings. You can also customise the time zone, background colour, timer size, font/type size, and other settings in the advanced settings.


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You can use this help article for more information on how to set up a timer.



Adding this block allows you to include a menu in your campaign. For example, you can use the block to link to different product pages and name the menu items with product categories. You can customise many elements of the menu, such as menu names, URL links, font, image, background colour, and more.


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Adding this block allows you to add HTML/CSS code to your campaign by placing it in the code editor.


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For more information on how to best use the code feature within MailBlue, you can read this help article.


Product Catalogue

Adding this block allows you to display the product catalogue of your Shopify or WooCommerce shop in your campaign. The product catalogue enables Shopify and WooCommerce users to generate more conversions and build brand loyalty. By adding products to your campaign, contacts will see an image, name, price, description, and view button for each unique product. You can customise the layout for each product in the block settings. This feature is available from a Plus subscription onwards.

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Are you curious about the Product Catalog feature? Send an email to for more information.


This block allows you to place an RSS link in your campaign. RSS feeds are mainly used in blogs, forums, podcasts, or news sites to stay up to date with the latest articles/news. With RSS, you can add and modify feed item fields, set the number of items, select a background colour, and add padding to the RSS space. Note that this padding is added on the inside rather than the outside.

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You can use this help article to add images to your RSS feed.


In MailBlue, it is possible to save blocks so that you can easily reuse them. In 'Modules', you will find your saved blocks and can easily load them by dragging and dropping.

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Add an anchor link

An anchor link is a link that refers to a piece of text on the same page. It's like jumping from one part of the page to another. Unlike an internal link (a link to another page on your own website) or an external link (a link to a page on another website), with an anchor link, you create a link to another part of your page. Anchor links can be added to your campaigns using HTML, but you can also follow this help article.

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Are you about to send a campaign but don't know how? Then read this help article!

Do you have a question about the MailBlue Email Designer or a feature within the MailBlue Email Designer that is not covered in any of the articles? Then send an email to

Previous help article? Click here for help article 2: Lines & Layout

Next help article? Click here for help article 4: Appearance

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