By using E-commerce personalisation tags in your direct and automated campaigns, you can display dynamic contact and order-specific content in your messages.
Personalisation tags for E-commerce are available after setting up one of the following integrations:
- Shopify
- WooCommerce
- Bigcommerce
- Square
What is discussed in this article
Personalisation tags for all E-commerce integrations
The following personalisation tags are available for all the above-mentioned E-commerce integrations:
| Tag name | Personalisation Tag |
| eCommerce - Total revenue of contact | %ECOMMERCE_TOTAL_REVENUE% |
| eCommerce - Total number of orders from contact | %ECOMMERCE_TOTAL_ORDERS% |
| eCommerce - Total number of products ordered | %ECOMMERCE_TOTAL_PRODUCTS% |
| eCommerce - Price of last order | %ECOMMERCE_LAST_ORDER_PRICE% |
| eCommerce - Currency of last order | %ECOMMERCE_LAST_ORDER_CURRENCY% |
| eCommerce - Shipping method of last order | %ECOMMERCE_LAST_ORDER_SHIPPING_METHOD% |
| eCommerce - Product count of last order | %ECOMMERCE_LAST_ORDER_PRODUCT_COUNT% |
| eCommerce - ID of last product purchased | %ECOMMERCE_LAST_PRODUCT_ID% |
| eCommerce - Name of last product purchased | %ECOMMERCE_LAST_PRODUCT_NAME% |
| eCommerce - Category of last product purchased |
%ECOMMERCE_LAST_PRODUCT_CATEGORY% |
Personalisation tags for Shopify and WooCommerce
The following personalisation tags are available for Shopify and WooCommerce. These tags can only be used in campaigns within an automation that use the start triggers "Order is updated" or "Order is created".
| Tag name | Personalization Tag |
| Order: Connection Id | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:connection-id% |
| Order: Store's Order Id | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:store-order-id% |
| Order: Order Number | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:order-number% |
| Order: Cart ID | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:cart-id% |
| Order: Store’s External Order ID | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:store-external-order-id% |
| Order: Creation Source | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:creation-source% |
| Order: Email | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:email% |
| Order: Store’s customer ID | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:store-customer-id% |
| Order: Store Created Date | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:store-created-date% |
|
Order: Store Modified Date |
%CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:store-modified-date% |
| Order: Store Status | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:store-status% |
| Order: Order Status | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:normalized-status% |
| Order: Notes | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:notes% |
| Order: Location ID | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:location-id% |
| Order: Shipping Method | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:shipping-method% |
| Order: Order URL | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:order-url% |
| Order: Is Test Order | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:is-test-order% |
| Order: Accepts Marketing | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:accepts-marketing% |
| Order: Customer Locale | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:customer-locale% |
| Order: Channel | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:sales-channel% |
| Order: Final Amount | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:final-amount% |
| Order: Discounts amount | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:discounts-amount% |
| Order: Shipping Amount | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:shipping-amount% |
| Order: Payment Method | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:payment-method% |
| Order: Shipping Address First Name | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-shipping-address-first-name% |
| Order: Shipping Address Last Name | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-shipping-address-last-name% |
| Order: Shipping Address line 1 | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-shipping-address-address-1% |
| Order: Shipping Address line 2 | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-shipping-address-address-2% |
| Order: Shipping Address line 3 | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-shipping-address-address-3% |
| Order: Shipping Address city | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-shipping-address-city% |
| Order: Shipping Address province | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-shipping-address-province% |
| Order: Shipping Address country | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-shipping-address-country% |
| Order: Shipping Address postal | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-shipping-address-postal% |
| Order: Shipping Address phone | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-shipping-address-phone% |
| Order: Shipping Address company | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-shipping-address-company% |
| Order: Shipping Address email | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-shipping-address-email% |
| Order: Billing Address First Name | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-billing-address-first-name% |
| Order: Billing Address Last Name | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-billing-address-last-name% |
| Order: Billing Address line 1 | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-billing-address-address-1% |
| Order: Billing Address line 2 | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-billing-address-address-2% |
| Order: Billing Address line 3 | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-billing-address-address-3% |
| Order: Billing Address city | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-billing-address-city% |
| Order: Billing Address province | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-billing-address-province% |
| Order: Billing Address country | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-billing-address-country% |
| Order: Billing Address postal | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-billing-address-postal% |
| Order: Billing Address phone | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-billing-address-phone% |
| Order: Billing Address company | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-billing-address-company% |
| Order: Billing Address email | %CO:app-b7478091-3f2b-406c-9ab9-5152e24e2dd4-orders:field-billing-address-email% |
How to add personalisation tags to one of your campaigns
Click on the spot in the (automated) campaign where you want to add the personalisation tag and follow the steps below:
- Click on that spot, a modal toolbar will appear. Click on "Personalise."
- Click on "eCommerce," and then on the tag you want to use.
In the following article, you can read more about personalisation tags.