Filter suspected bot clicks within reports

In this article, you will learn more about how to filter on bot clicks within reports. With this filter, you can decide whether you want to include suspicious Bot Click activity in the reports or not.

What are Bot Clicks?

Bot click activity is common in the email space; it is typically associated with B2B contacts that use security software to scan their emails. If your campaign has several link clicks per contact, it could be due to virus protection or a security scan on the contact's inbox. These excessive or false link clicks occur when the email is delivered to the contact's inbox.

There is no perfect measure for determining bot clicks, but certain strategies can be used to identify suspected bot click activity. As email security scanners constantly evolve, it is possible for illegitimate click data (bot clicks) to still be recorded.

Read also: Why does my campaign have so many link clicks?

Bot Click filter availability

You can find the Bot Click filter in the following overviews:

Supports Bot Click Filtering
All Campaigns No
Campaign Overview Yes
Campaign Clicks Yes
Campaign Links Yes
Campaign Performance No
Automation Performance No
All Automated Series No
Automated 1:1 Emails No
Custom Reports No


How do I use the Bot Click filter?

When looking at any reports that support bot click filtering, you will see a “Filter” option at the top right of your screen. Click the “Filter” option to show the “Include suspected bot click activity” filter. This filter is selected by default until you interact with it.

Bot Clicks.jpg

When the box is checked, any click metrics (total clicks, click rate, # times clicked, etc.) will include suspected bot click activity.

When the box is unchecked, any click metrics (total clicks, click rate, # times clicked, etc.) will exclude suspected bot click activity.

This filter lets you determine how you want to view your Email Clicks metrics and campaign-level visibility into how bot clicks affect your email reporting.

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