How do I remove contacts that have no interaction with my emails using the Engagement Management Tool?

The Engagement Management Tool cleans up the list(s) by removing unengaged contacts. Unengaged contacts are contacts who have received campaigns and/or automation emails but have never taken any action (opened, clicked on a link, etc).

We recommend using this tool regularly to keep the lists 'healthy', as over time this leads to improved open rates and reduces spam complaints, bounces, and unsubscribes.

With the Engagement Management Tool, you can remove all contacts who have never taken action on any of your emails, or you can make a selection for a specific period. This function does not consider the date the contact was created or subscribed, but rather the most recent date the contact took action on an email.

Please note: This tool does not show how many contacts will be removed or which contacts will be removed. An unengaged contact that is only present in the list you selected will be removed from your account. This action cannot be undone. Therefore, we recommend exporting all contacts as a backup before using this tool.

Remove all contacts who have never taken action on your emails

With this option, all contacts who have received a campaign or automation email at least once and have never opened it will be selected and removed.

1. Go to 'Contacts' > 'Lists', find the list you want to clean up, and click on the arrow to the right of 'Import Contacts'.
   
   
2. Then click on 'Activity Management'.
   
   
3. Next, click on 'View Cleanup options'.
   
   
   
4. Select the option 'Unsubscribe all inactive contacts'.
   
   
5. Click on the 'Remove unengaged contacts' button.
   
   
   
   

Remove all contacts who have not taken action on your emails within a specific period

You can also choose to remove contacts who have not taken action on your emails within a period of 3, 6, 12, or 24 months. This option will only select the contacts who have received a campaign or automation email within the period you select.

1. Go to 'Contacts' > 'Lists', find the list you want to clean up, and click on the arrow to the right of 'Import Contacts.'
   
   

2. Click on 'Activity Management'.
   
   
   

3. Click on 'View Cleanup Options'.
   
   
   
   

4. Select the option 'Unsubscribe all inactive contacts since a certain date'.
   
   

5. Select a period.
   
   

6. Click on the 'Remove Unengaged Contacts' button.