How do I organize my campaigns with labels?

Labels are keywords that you can apply to campaigns to group them by topic, audience, goal, etc. For example, if you have a number of campaigns used to re-engage your contacts, you can add a label 'reactivation' or 're-engagement':


After adding a label to the campaign, you can filter on that label on the 'Campaigns' overview page. This will display all campaigns with the respective label. The use of labels is flexible because you can easily add more than 1 label per campaign.

Handy: the overview pages of 'Campaigns', 'Automations', and 'Forms' share the same labels. So all labels created on the 'Campaigns' page will also be displayed on the other overview pages.

In this article, you will learn:

How to create a label for a campaign?

You can create a label to apply to one or more campaigns. From the 'Campaigns' overview page, do the following:

  1. Check the checkbox of the campaigns for which you want to create a new label.


  2. Then click on 'Add Label' and choose 'Create New Label'.


  3. Give your label a name and choose a colour.


  4. Then click on 'Add Label' and the label will be created in your MailBlue account. Add it by clicking again on 'Add/Remove Labels' and selecting your newly created label.


How to remove a label?

If you want to remove a label from a campaign, you can click on the cross icon next to the respective campaign and label:


How to filter campaigns by labels?

  1. Click on the 'Label' dropdown menu on the 'Campaigns' overview page.


  2. Select the label you want to filter by (you can only select 1 label for the search).


    All campaigns with the selected label will then appear:


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