Here you can read how to resend a campaign to contacts who have not yet opened the email. You can also incorporate this into an automation. This article explains how.
- Create a new automation and choose a start trigger.
- Add an email.
- Add a wait step, for example, of 1 day.
- Add an if/else step and fill in the condition as: 'Has opened - Campaign'. You can now select the previous email.
- Has a contact opened the email? Then they will follow the yes path (in the example, a wait step and another email are added in this path).
- Under the no path, you can add the first email again so that contacts who have not opened it yet receive it a second time. To do this, hover over the email, drag it to the correct position, then choose ‘Copy single action’ and click ‘OK’.
- After this, add the 'Go to’ step to bring the paths back together.