How can I add an RSS feed to a campaign?

You can add one or more RSS content blocks to the following types of campaigns:

  • Standard
  • Automated
  • Auto-responder
  • Split Test
  • Date-based
  • Each RSS content block can support one RSS feed

Automated, auto-responder, and split-test campaigns can only be sent to contacts once. Date-based campaigns can be configured to send on, before, or after a date field specified by you. They can be sent to contacts once, or annually. The standard campaign with an RSS feed can be configured to send periodically or once to contacts.

These types of campaigns are sent regardless of whether there are new messages in your RSS feed or not.

To add an RSS content block to your campaign, you can follow the steps below.

1. On the Campaigns Overview page, find the campaign you want to work with and click 'Edit'. You can also create a new campaign by clicking the 'New campaign' button in the top right corner.

2. Drag the RSS content block into your campaign and drop it there.

3. Enter your RSS feed URL in the 'Feed URL' field.


4. The feed will load. Click on the 'Items to Show' dropdown and select how many messages you want to display in this box.


5. Click on the 'Customize' tab. Under this tab, you can set which items from each message should be displayed in your campaign.

You can choose from standard items such as title, publication date, long or short description, etc. You can also choose items custom to your specific feed, such as attachment or content URLs (to fetch specific images), category, links to comments, and more.

If you select 'Encoded content', your entire message will be displayed in the campaign.

Click on the 'X' to remove items.

Click the 'Add' button to add items.


Please note: You can only select correctly formatted RSS / XML tags from your RSS feed. The items available in the RSS builder depend on the items available in your RSS feed.


6. Once you have finished customising the RSS content block, click 'Update'.

You will now see your feed in your campaign.



7. When you are satisfied with your campaign, click 'Next' to go to the summary of your campaign.

Here you can view the subject line and preheader text, check your spam score, and send yourself a test email.

If you are using a standard campaign with an RSS feed, you can enable repeated sending. To do this, click the 'Enable' button under the 'Schedule' section.


A dropdown will appear. Here you can set how often this campaign will be sent to your list


Automated campaigns, auto-responder, and split test campaigns do not have a recurring send option. Date-based campaigns can be sent once or annually.


8. Once everything looks good in the summary of your campaign, you can configure the sending for your campaign.

Standard campaigns can be scheduled to send on a future date and time or can be sent immediately.

Auto-responder campaigns are sent to contacts shortly after a contact subscribes to your list. This email can be set to send immediately upon subscription or within a specific timeframe.

Split test campaigns can be scheduled to send on a future date and time or can be sent immediately.

Date-based campaigns go to each contact in a list on, before, or after a date field specified by you.

Automated campaigns are automation emails. Once a contact encounters a trigger email using this campaign, it will be sent to that contact.


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