How to create an abandoned shopping cart with Deep Data integration?

Once contacts abandon the shopping cart in your Shopify or WooCommerce shop, you can automatically send them an email containing information about the products they left behind. This can be done through the abandoned cart. This article contains all the information about the abandoned cart with a Deep Data integration.

Please note: The abandoned cart feature is available for Plus and Professional subscriptions. Additionally, this function works with the following deep data integrations:

  • Shopify
  • WooCommerce

In this article:

Creating an automation with the 'abandoned cart' start trigger

The trigger consists of four conditions that a contact must meet to be added to the automation. These are set to 'Any' by default but can also be configured.

These are the 4 possible conditions:

  • Integration: Trigger applies to every linked webshop or a specific webshop
  • Select product: Trigger applies to an abandoned cart with any product or a specific product
  • Select category: Trigger applies to an abandoned cart with products from any category or a specific category
  • Cart value: Trigger applies to an abandoned cart with any value or a specific value.

You can create the automation as follows:

  1. Click on 'Automations' in the menu and then on 'Create an automated series' in the top right corner.

  2. Click on 'Start from the beginning' and then on 'Continue'.


  3. Select the 'Abandoned cart' trigger and click on 'Continue'.


  4. The trigger will open and display the 4 conditions. By default, all are set to 'Any'.

    The first condition is 'Integration' where you can select WooCommerce or Shopify to use for your trigger. To select a specific shop, click on the dropdown arrow next to 'Any integration' and then click on the name of the relevant shop.

  5. The next condition is 'Select product', where you can choose between 'Product name contains' or 'Product name matches'. Once you select one of these options, an additional field will appear on the right where you can enter the product name.


  6. The following condition is 'Select category'. If you make a choice between 'Category name contains' or 'Category name matches..' from the dropdown, you will also see a field where you can enter the category name:


  7. The next condition is 'Cart value'. Here you can choose between any value, value is equal to, value is greater than, and value is less than:


    If you choose value is equal to, value is greater than, or value is less than, you will see a field where you can enter the value. You do not need to add a currency symbol here, you can directly enter a numerical value:


  8. Then choose runs: once or runs: multiple times.


  9. If desired, you can also choose to exclude certain contacts from going through the automation by clicking on the checkbox for 'Segment the contacts entering this automation'. You can then determine the conditions of the contacts you want to exclude:


  10. If you have set all conditions as desired, click on the green button 'Add a start' in the bottom right. You can then send your personalized email to remind your contacts that they have left something in their shopping cart (see the next section) or you can further configure the automation with other actions if desired.


Creating an abandoned cart email

In this email, we use the special 'Abandoned Cart' content block. This block is only available when creating an email within an automation that uses the 'Abandoned Cart' start trigger. Additionally, you can only use one 'Abandoned Cart' content block per email.

To set up the abandoned cart email, follow these steps:

  1. In your automation, determine where you want to add the abandoned cart email and click on the plus icon.

  2. Then select: 'Send an email' and choose 'Create a new email'.
  3. You can now enter a name for the email that is only visible to yourself. Then choose 'Start with a template'.

  4. Next, choose a template that appeals to you by hovering over the template and clicking on 'Select'.

  5. Now, you can enter a subject line for your email and then click on 'Continue':

  6. Determine where you want the 'Abandoned Cart' content block in your email, click on this insertion field, and then drag it to the desired location in your email:



You can click on the abandoned cart to open the settings. Here, you can determine which information about the abandoned products will be displayed in your email, as well as set a limit on the number of products shown in the email.


If you do not want to display product details (image, name, price, quantity, and description) in your email, you can uncheck the toggle next to the option to hide this information in the email.

You can also customise the text style and colour for each product detail. You can do this by clicking on the pencil icon next to the option.

Additionally, you can set the order in which the products should be sorted and how many products you want to display in the email.

The product details (images, name fields, prices, and product descriptions) are automatically filled in the email when it is sent to a contact. They will see content specifically tailored to them based on the abandoned products. This is only displayed to contacts who actually have abandoned product data at the time they receive this email.

Once you have finished composing your email, you can click on 'Next' in the top right corner and then on 'Finish'. You can add more actions to the automation. Once it is fully prepared to your liking, you can activate it by setting it to 'Active' in the top right corner.

Adjusting the time duration of the trigger: how long should the trigger wait before allowing contacts to go through the automation

You can adjust the duration of the abandoned shopping cart and indicate how long the trigger should 'wait' before contacts can be 'pushed' into the automation. Learn how to set this duration per shop here:

Shopify Deep Data

Before you can set the duration for the start trigger of the 'Abandoned cart' automation, you need to have configured the Shopify Deep Data integration.

  1. Click on 'Settings' at the bottom left of the MailBlue main menu
  2. Click on 'Integrations'


  3. Click on the green button 'Connected' next to the Shopify integration.
  4. Click on 'Manage'.
  5. You will then see the settings menu where the default wait time is set to 1 hour (recommended). Using the drop-down, you can choose a different duration here. After making your choice, click on the green button 'Save'.

WooCommerce Deep Data:
Before you can set the duration for the start trigger of the 'Abandoned shopping cart' automation, you need to have configured the WooCommerce Deep Data integration.

You then follow the same steps as described above for Shopify, but of course choose 'WooCommerce' for the integrations.

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