It is possible to connect Lightspeed with MailBlue through a connection from Combidesk. In this article, you can read about the available variants and at the bottom, you will find how to activate the connection.
There are two connections available, Lite and Pro.
The Lite version works with a MailBlue Lite subscription.
The Plus version works with a MailBlue Lite, Plus, and Professional subscription.
The Lite connection will mainly synchronise customer data, and the Plus connection will synchronise both customer and order data. Additionally, the Plus connection is a Deep Data connection, allowing you to load historical purchases and easily follow up with contacts on a product-specific basis.
Please note: The abandoned cart option in the Plus version is currently not working properly for everyone. You can contact our support department for more information on this.
Below is an overview of the differences:
| Lite (£5 per month) | Plus (£15 per month) |
| Sync. Customer Data
(first name, last name, email address, phone number, date of birth) |
Deep Data Integration |
| Sync. Address Data
(company name, country) |
Sync. Customer Data (Email address) |
| Sync. CLV Data
(Total revenue, Total orders, Total products) |
Sync. CLV Data (Total revenue, Total number of orders, Number of purchased products) |
| Sync. Order Data
(Last order amount, Last order currency, Last order product name, Last order number of products, |
Sync. Order Data (Products from order, Price, Quantity, SKU, Image) |
| Abandoned cart |
How can I install the integration?
To integrate, go to 'Apps > App Store' within your Lightspeed environment. Then click on the search bar at the top and search for 'MailBlue', after which the two links will be displayed side by side.
Do you have a MailBlue Lite subscription? Then choose the Lite link. Do you have a MailBlue Plus or Professional subscription? Then you can choose both the Lite and Plus links. Above, you can find the benefits of each integration.
Select the desired link and then click on 'Install App'. The app will now be in your 'Purchased apps' in the Lightspeed environment.
> MailBlue LITE (perfect for synchronising customer data)
> MailBlue PLUS (perfect for synchronising order data)
How do I activate the integration?
After you have integrated, go to 'Apps > Purchased apps' in Lightspeed and click on 'Go to App'. You will now enter a Combidesk environment where you can configure the integration.
In the configuration, you need to set the following:
-
Export existing newsletter sign-ups
Do you want to export existing newsletter sign-ups from Lightspeed? (this may take some time for large webshops). -
Export only confirmed newsletter sign-ups
Should only customers with a confirmed newsletter sign-up be transferred? -
Export only customers with a completed order
Here you can choose whether only customers with a completed order should be transferred -
Export existing customers (Plus integration)
Do you want to export existing customers from Lightspeed? -
Export existing e-commerce data
Do you want to export existing orders and data from Lightspeed? (this may take some time for large webshops). -
Select product identifier
Which Lightspeed product identifier should we forward to MailBlue (EAN Code, SKU or Article Code). The chosen option will appear in MailBlue as SKU. -
Select contact list
Select the list where you want newsletter subscribers to be added (you can change the choice later) -
Add unconfirmed sign-ups?
Should unconfirmed newsletter subscribers also be added (if applicable) -
Select a list for your customers
Select the list where customers should be added -
Select a web form to integrate into your shop
You can select a form to add to your webshop (optional).
After specifying all your preferences, click on 'Save and back' at the bottom of the page. The integration is now complete. If it turns out later that it is not entirely to your liking, you can also change the settings in the same way.
Testing the connection
We recommend testing after creating the integration. Simply do this by placing a test order and checking if a contact is created in MailBlue. This way, you can determine if the integration is working correctly.
To get a clear picture of all the data being synchronised, we recommend testing with an email address that is not yet known in your MailBlue account.
The integration is set up. How can I follow up with customers on a product-specific basis?
Following up with a contact on a product-specific basis differs between Lite integration and Plus integration. Below, both will be explained.
Lite integration
With Lite integration, the data is sent to custom fields. This data will be overwritten per purchase. In MailBlue, it is possible to start an automation based on a field change (automation start trigger 'Field Changes'). You can specify that if a field receives a specific value, an automation should start. You can choose the field yourself, based on, for example, the product name or product tags.
Plus integration
With Plus, and therefore Deep Data integration, you can start an automation based on a purchase (automation start trigger 'Contact makes a purchase'). Here, you can add a segment where you can use all available e-commerce data, including the SKU of the last purchased product.
Repeat purchases
If a contact purchases the same product again, it should also be followed up correctly the second time. Below, you can read how to do this for both integrations.
Lite integration
With Lite integration, you work with 'field changes' (as mentioned above). The start trigger will only work if the field actually changes. If a contact buys a product they have previously purchased, the field may not 'change'. To correctly follow up with the contact the second time, you can add the step 'Update Contact' in the automation where you follow up with the contact, allowing you to change the field. Here, you give the field a different value, so it 'changes' again with a second purchase.
If you want to remember which products a contact has purchased, you can, for example, add a tag with the product name. This way, you still have the information available at a later time.
Plus integration
The advantage of Plus integration is that you do not need to set any further steps to follow up on a repeat purchase correctly. You only need to specify that this can be triggered multiple times in the start trigger.
You can then see the purchase history clearly for each contact.
Customer service
Do you have questions about following up with contacts using the Lightspeed integration? Then you can send us a message via the link below. We are happy to help you get started.
> https://help.mailblue.nl/hc/en-gb/requests/new
For technical questions about the integration, it is best to contact Combidesk directly; the developer of the integration. This can be done via the following link.
> https://combidesk.com/contact