How do waiting conditions work in an automation?

Within an automation, you can add wait steps to adjust the timing of your messages as desired. You can make contacts wait for a certain amount of time at this step. For example, if you want contacts to receive the next email only after two days, you can specify at the wait step that they should wait for two days before moving on to the next step.

You can find this option under 'Conditions and Workflow':


You will then have the choice between two types of wait steps:


1. Wait for a certain amount of time (e.g. 5 minutes, 2 days, 1 week).
2. Wait until a certain condition is met or until a specific date (previously specified by you). This allows you to specify, for example, that a contact can only move on to the next step once a certain action has been taken; such as clicking on a link.

Within the second condition step, you can optionally add a time limit:


This means that contacts will move on once the condition is met (in this case, once a contact receives the tag 'No interaction test email'). Otherwise, they will still automatically move on after the time limit you have set. They will move on regardless of whether they have met the conditions or not, based on the set time limit.


Please note: Generally, we strongly advise against making changes to an active automation. This can lead to unexpected errors. Therefore, always set the automation to 'Inactive' before making any changes!


If the situation requires the automation to be 'Active' (e.g. contacts starting at a specific point), it is better to leave it as it is.

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