The Tag trends report provides an overview of how your tags are performing in your MailBlue account. You can use this report to identify patterns, such as the number of contacts with a tag, the most commonly used tags overall, and the most used tags within a specific time frame.
In addition, you can:
- Set a period to view statistics within a specific timeframe (we recommend limiting the period to 2-3 months to ensure the report loads).
- View performance for all tags or a specific tag.
- Zoom in on bar charts to view and download a list of contacts with a specific tag.
- Export the tag data table to a CSV, TXT, Excel (2007 or later), JSON, HTML, or Markdown file.
Jump to:
How to open the tag trends report?
To access the tag trends report, follow these steps:
- Click on "Reports" in the left menu.
- Click on "Contact reports".
- Click on "Tag Trends".
The report will load default performance data for all tags from the last 14 days.
How to filter data in the tag trends report?
You can use the period filters at the top of the report to view data within a desired period. To set a period, click on the start or end date field. Then click on a date in the pop-up calendar to select a date.
If you want to see how a specific tag has performed over time, you can use the "Tag" dropdown to filter by the specific tag. Click on the dropdown and select the tag for which you want to view the statistics. Note that you can only select one tag to filter by.
The report page will then reload and display the tag trends data based on the set parameters.
Information included in the Tag trends report
Tag trends statistics
The two statistics at the top of the report show the top-level tag trend data within the set parameters.
These two statistics are:
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Tag(s) added to contacts.
Total number of tags added to contacts. -
Average number of tag(s) added per day to contacts.
Average number of tags added to contacts per day.
This chart shows the number of contacts assigned a tag within the period you have set along with the tag.
You can hover over one of the statistics to see how often a specific tag has been added to contacts at a specific time.
Most used tags within a period
The "Most used tags within a period" chart shows the top five tags of the period you have set. You can use this information to quickly see which tags have been most added to the contacts.
When you hover over a bar in the chart, you will see the number of times the tag has been added to your contacts.
Clicking on a bar in this chart will open a detailed table. This downloadable table contains the contacts that are part of that specific part of the chart.
Most used tags overall
The "Most used tags overall" chart shows you which tags in your account have the most contacts overall.
When you move over a bar in the chart, you will see how many contacts currently have been assigned the tag within the period you have set.
When you click on a bar in the chart, a detailed table will open. This downloadable table contains a list of contacts that are part of that specific part of your chart.
Tag details table
The tag details table shows all tags and their details in your account. This table can be opened by hovering over the report statistics and scrolling down. Additionally, this table can be exported.
The information in the tag details table includes:
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Tag name
Name of the tag. -
Start date
Start date of the selected period. -
End date
End date of the selected period. -
Contacts with tag applied in the period
Number of contacts that have received a tag within the period. -
Average number of contacts receiving a tag per day
Average number of contacts receiving a tag per day within the period. -
Total contacts
The total number of contacts to whom that specific tag has been assigned.
You can click on a column header to sort the information in alphabetical order, or in reverse alphabetical order.
Exporting the tag details table.
You can download the tag details table to share with your team and stakeholders. To export the report, follow these steps:
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Hover over the tag details row. You will see three vertical dots appear on the right side.
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Click on the three vertical dots then click on "Download Data".
- Click on the "File Format" dropdown and select the formats in which you want to download the data. You can choose from CSV, TXT, Excel (2007 or later), JSON, HTML, or Markdown file.
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Click on the "Download" button.
The table will then be downloaded and saved on your computer.