What is the campaign performance report?

Please note: the campaign performance report is only available with Plus and Professional subscriptions.

The campaign performance report provides aggregated data from all sent campaigns in your account. This includes campaigns sent to list(s) and automation emails sent to at least one contact.

Please note: this report does not include one-to-one emails sent to contacts.

With the campaign performance report, you can do the following:

  • View general performance statistics for sent campaigns. This includes:
    - Amount of generated e-commerce revenue (requires a connection to a Deep Data integration)
    - Number of sent, opened, clicked, unsubscribed, and bounced emails
    - Open rates, click-to-open rates, click rates, unsubscribe rates, forward rates, and bounce rates
  • View statistics for split test emails to see how each message performed
  • Set a period to see how your campaigns performed in a specific timeframe
  • Export data to a CSV, TXT, Excel (2007 or later), JSON, HTML, or Markdown file

    Only users assigned to the administrators group in an account have access to this report. Click here for more information on user rights.

Accessing the campaign performance report

Follow the steps below to access the campaign performance report:

  1. Click on 'Reports' in the left menu
  2. Click on 'Campaign Performance' under 'Campaign Reports'

The campaign performance report loads the history of your campaigns sent in the last 14 days.

Filtering data in the campaign performance report

At the top of the report, there are three filters you can use to view data on campaign performance. These three filters are:

Date campaigns are sent

'Date campaigns are sent' refers to the period in which a campaign was last sent. The options you can use under this filter are:

  • Today
  • Yesterday
  • Last 7 days
  • Last 14 days
  • Last 30 days
  • Custom range

If you choose a custom range, you can set your own range for 'Campaign send date' using the 'Result Start' and 'Result End' filters. To use these filters, click on the 'Result Start' field. A pop-up calendar will appear. Click on the date on the calendar to select it. Then follow the same steps for the 'Result End' date.


For viewing active email statistics: The 'Result End' date filter must be the current date. If you set the 'Result End' date filter to before the current date, the report will not display accurate results.

Result Start and End

In addition to the filter 'Date campaigns sent', the date filters 'Result start' and 'Result end' are available. These are used to display campaign statistics, such as campaign opens and clicks. The date range set here is linked to the time period (date range) of the sent campaign. For example, if you want to view campaigns sent in the last 14 days and how they have performed in the last seven days, set it up as follows:

Campaign send date = last 14 days

Result start = 11th March (or whatever is 7 days before the current date)

Result end = 18th March (or whatever the current date is)

To set a date range, click on the start date field or the end date field. Then click on the calendar icon to select a date.

Date range.png

Other ways to view data in the campaign performance report

By clicking on the column headers, you can sort the report data in ascending or descending order.

By clicking on the name of a campaign in the performance report, you will be redirected to the individual report for that campaign.

By clicking on the subject line of a split test campaign, you can view performance statistics for each message in the split test.

Information included in the campaign performance report

The campaign performance report includes the following information for each sent campaign:

  • Campaign name
    Name of the campaign.
  • Campaign subject
    Subject line of the campaign.
  • Sent
    The total number of campaigns sent. This includes campaigns created in the Campaigns section of your account and sent to a list or lists, as well as campaigns created within automations sent to at least one contact.
  • Opened
    Unique number of opens for that campaign.
  • Clicks
    Unique number of clicks in campaigns.
  • Unsubscribes
    The number of contacts that have unsubscribed.
  • Bounced
    The number of contacts that have bounced back.
  • Open rate
    Percentage of unique opens/total number of sends.
  • Click-to-open rate
    Percentage of unique clicks/number of unique opens for a campaign.
  • Click rate
    Percentage of unique clicks/total number of sends.
  • Unsubscribe rate
    Percentage of unique unsubscribes/total number of sends.
  • Forward rate
    Percentage of unique forwards/total number of sends.
  • Bounce rate
    Percentage of unique bounces/total number of sends.
  • Revenue
    The total amount of e-commerce revenue generated by a campaign. Please note that you need to connect a Deep Data integration to see this information.

About the 'Revenue' amount displayed in this report:

Shopify users: discounts used in orders attributed to the campaign are excluded from the revenue amount displayed
WooCommerce, BigCommerce, and Square users: discounts are not excluded from the displayed revenue amount

Viewing split test statistics

You can view how each message of a 'Split Testing' campaign has performed. Please note that this is not the same as a 'Split' action in an automation.

View performance statistics for a split test campaign. (Only visible for campaigns created in this way).

  1. Go to campaign performance reports in the left menu.
  2. A modal will appear: Click on campaign performance and select the desired campaign.

At the top of the report, you will find the filters 'Campaign send date' and the 'Start result and End result' filter.

You will be redirected to a new page where you can view statistics for each message included in a split test campaign.

You will also see the following three graphs:

  • Send volume per message diagram
    Percentage of each message sent to your list(s).
  • Open graph per message
    Open rate for each message.
  • Click on Review per message graph
    Number of clicks for each message.

In the 'Send details per message' table below the three images, performance statistics are displayed for each message in your split test campaign. The information shown in this table is the same information displayed in the performance report for campaigns.

If you click on the three dots in the top right of the table, you can download data from the table to a CSV file.

Export the campaign performance report

To make the export, you can follow these steps:

  1. Hover over the column 'Bounce rate' and click on the dots that appear.
  2. Click on 'Download data'
  3. Click on 'Download' to export the data as a CSV, TXT, Excel (2007 or later), JSON, HTML, or Markdown file.Export.png

This report expires after 90 seconds. If you wait longer than 90 seconds to export this report, the exported file will be empty. If this happens, we recommend refreshing your browser and exporting again.

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