What is the difference between an automation and a campaign?

Within MailBlue, you can create various automations or campaigns.

But what are the exact differences between these two concepts? You can read about that in this article.

Campaign VS Automation

When you want to send a one-time email to your contacts, such as a monthly newsletter or a promotion that is only valid for a certain period, you use campaigns. You can design them to match your own branding and then immediately send them to your contacts or schedule them for a desired date and time.

When you want to automatically send a series of emails to your contacts, you use an automation.

You only need to create the emails once, and they will then be sent automatically. When used correctly, this allows you to send targeted emails to your contacts and offers a lot of possibilities.

Below are some examples of when you can use an automation:

  • Automatically send a series of emails (for example, when someone signs up for your newsletter)
  • Send different emails to different contacts
  • Automatically move contacts to other lists
  • Automatically identify inactive contacts and send an email or assign a tag
  • Automatically send an email based on the behaviour of your contacts (for example, personalised offers or discount codes)

You can start an automation based on a trigger. There are various start triggers available:

  • Subscribes to a list, for example, a newsletter
  • Submits a form, for example, via your website
  • A contact has been assigned a tag
  • Someone visits a page on your website
  • Someone has opened a campaign
  • A link in the campaign has been clicked

In this article, you will find an explanation of all start triggers.

Based on one of these triggers, a contact enters an automation. You can then determine the path your contacts will follow within an automation. This can be done by setting up the emails and specifying a certain period for your contacts to wait for the next email.

Creating a Split

Within an automation, you can create a split based on a specific condition. This is the If/Else step and includes paths with 'YES' or 'NO'. This is where it is determined whether contacts have met a specific condition. For example, you can assign a tag to the contacts who have clicked on a link in a campaign. For the contacts who have not clicked on a link in the campaign, you can send another email or assign a different tag.

When sending a one-time campaign, this is not possible.

You can learn how to create an automation here.

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