At MailBlue, we offer various subscription plans that suit your needs and preferences. Whether you are just starting with email marketing or already have plenty of experience, there is always an option that fits you. In this article, we clearly explain the differences between the Starter, Plus, Professional, and Enterprise subscriptions. You will also find information about monthly and yearly subscriptions and learn how to easily upgrade or downgrade when needed. This way, you always make the best choice for your business!
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How do MailBlue’s subscription plans work?
When you purchase a subscription or want to upgrade or downgrade, it is wise to fully inform yourself about the various subscription options so that you can make the right choice. It is important to take three key factors into account: the type of subscription, the number of contacts, and whether you choose a yearly or monthly subscription.
Subscription Types
When you purchase or upgrade a subscription, you can choose from four subscription types: Starter, Plus, Professional, and Enterprise. The Starter subscription is the perfect entry-level option for entrepreneurs who are just starting with email marketing, and it is also the most affordable. Next is Plus, then Professional, and finally, we have the Enterprise subscription.
This new structure is designed to better align functionalities with users’ needs. This means that some features shift between subscription types, creating a logical growth strategy within the software. The aim is twofold:
- To prevent users from paying for features they do not use.
- To offer users with more complex needs a more appropriate solution without high switching barriers.
On our website you can find the full pricing page. Here you can compare the functionalities per package and calculate what it costs to pay yearly or monthly.
The number of contacts
At MailBlue, our subscriptions are partly based on the number of contacts. This means that, except for very large numbers of contacts, you can send unlimited emails. Your subscription is based on the number of active contacts you manage. An active contact is an email address that is subscribed to at least one list.
It is important to know that the subscription plans indicate a maximum. If you choose a subscription with 1,000 contacts, you can manage a maximum of 1,000 active contacts in your account. If you exceed this number, your account will be limited, and for example, you will not be able to send new campaigns. Regardless of your subscription type, you can always increase your contact limit.
Our advice is to maintain enough room in your subscription plan. This way, you avoid unexpected upgrades or having to upgrade ad hoc.
Difference between monthly and yearly subscriptions
When choosing your subscription, you have the option to choose between a yearly or monthly version. With a monthly subscription, your subscription is renewed every month, while a yearly subscription renews once a year.
Although this may seem simple at first glance, there are a few important things to know:
- When renewing your subscription, you pay in advance for a month or a year.
- It is always possible to downgrade, regardless of your subscription type.
- With a mid-term downgrade, you do not receive a refund. The new amount will be applied at your next renewal. So, if you want to switch easily and take advantage of the downgrade sooner, a monthly subscription is more convenient.
- You can always upgrade, regardless of which version you have (including yearly subscriptions). The upgrade is applied immediately.
- When upgrading, the amount you have already paid and the number of remaining days or months in your subscription period are always prorated. For example, if your yearly subscription renews on 01-01 and you upgrade on 01-10, the amount you already paid on 01-01 is prorated along with the number of remaining months. In this case, you pay for the remaining 3 months, with the amount you already paid being deducted. At the next renewal on 01-01, you then pay the full price for that subscription type for the coming year.
- Yearly subscriptions are cheaper than monthly subscriptions, as a reward for the longer commitment and reduced flexibility.
- If you want to switch from a monthly version to a yearly version, you can do so yourself via the customer portal.
- The reverse (from yearly to monthly) is (almost) not possible. If you for certain reasons, such as financial, want to switch to a monthly subscription, you can request this from the Support Team. Only when you are in the last month of your yearly subscription is it possible to have your yearly version changed to a monthly subscription by the support team. The following month your subscription will then renew as a monthly version.
Add-ons
At MailBlue, it is not only possible to subscribe to our software, but you can also purchase Zapier and Sales CRM via our website. Zapier is a standalone service. The Sales CRM is part of your subscription. The cost for an additional service is added on top of your subscription fees.
Zapier
Zapier is a paid tool that is also independent of your subscription fees. It is a powerful tool that allows you to easily connect different apps and services, even if they do not natively integrate with each other. With Zapier, you can create so-called “Zaps,” which are automatic workflows that trigger certain actions in one app and then automatically execute actions in other apps.
You can purchase the tool directly from Zapier and create your own integrations. Or, if you prefer to outsource the creation of integrations, you can purchase a Zapier subscription from MailBlue. We then build and manage all integrations for you. Curious about the benefits of purchasing Zapier via MailBlue? Then go directly to the following help article: What are the benefits of purchasing Zapier via MailBlue?
CRM / Deals
The MailBlue CRM system is available as an optional add-on and offers a powerful solution for companies that want to improve their customer relationships, work more efficiently, and achieve better results. By offering the CRM separately, you only pay for the functionalities you really need, making it perfectly suited to your company’s needs.
The MailBlue CRM helps you manage contacts, streamline sales processes, and automate tasks. It provides insightful reports so that you can make data-driven decisions. Think of tools for contact management, sales management, and extensive automations that make your work easier.
Depending on your subscription, the CRM possibilities increase:
Plus Subscription
You get access to the core functionalities of the CRM, such as managing contacts, setting up sales pipelines (deals), and basic reports to measure your sales performance. Ideal for small teams that want a clear sales process.
Professional Subscription
The CRM in the Professional subscription offers more advanced features, such as deeper integrations with other platforms, more extensive reports, and the use of automations within your sales processes. This makes it easier to manage complex customer journeys and further optimize your sales processes.
Enterprise Subscription
The Enterprise subscription is the most comprehensive package from MailBlue, designed for large companies with complex needs and high demands in terms of security, support, and customization. This subscription offers, in addition to all the features of the Professional subscription, a number of exclusive possibilities that help large companies further professionalize their marketing and sales strategies.
What are the differences between the various subscription types?
When you purchase a subscription or want to upgrade or downgrade, it is also wise to thoroughly inform yourself about the differences between the various package types available at MailBlue.
The Starter Subscription
With MailBlue’s Starter subscription, you get a flying start for building your email marketing and basic automations. Whether you are an entrepreneur or a small team, this subscription offers a reliable foundation to reach your customers.
With a Starter subscription from MailBlue you can do a lot already:
- With a Starter subscription, you can create unlimited email campaigns, including more than 200 templates. For example, you can use a template to create a newsletter or a promotional campaign.
- You get access to automations, including more than 850 recipes to help you quickly and easily set up automations. Note: Within this subscription you can add up to 5 actions per automation. This keeps the automations manageable and provides a strong foundation to get started.
- You also get access to various campaign and automation reports, which allow you to measure how effective your communication is and what you can improve.
- A major advantage of the Starter subscription is the direct access to Deep Data integrations, such as with Shopify or WooCommerce. This allows you, for example, to automatically follow up on abandoned carts via automations.
- You can create integrations with more than 870 external software solutions, so you can easily collaborate with other software.
- With a Starter subscription, you can set up to 1 user per account. Need more users? That is possible by upgrading your account and purchasing additional users.
The Starter subscription is available for a package that allows you to manage up to 1,000 contacts and scales up to a maximum of 10,000 contacts. This makes it ideal for small companies that want to grow without immediately investing in extensive features.
The Plus Subscription
In addition to the benefits of the Starter subscription, the Plus subscription offers extra features for companies that want to grow further and need more advanced functionalities. This subscription is perfect for users who want to take their marketing efforts to the next level.
With a Plus subscription you can:
- If you purchase a Plus subscription, you can add the CRM system as an extra add-on. See also earlier in this help article: CRM / Deals
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Assign points to your leads through lead scoring. This makes it easier to prioritize your most valuable leads and approach them in a targeted manner.
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Benefit from extensive deep data functionalities. In addition to the basic integrations in the Starter subscription, with Plus you can create extra integrations, such as with Magento, Plug & Pay and other e-commerce platforms. This enables you to create more advanced automations, such as adding product blocks and dynamic coupon codes in your emails.
- Create integrations with Facebook and Instagram Custom Audiences. This automatically adds contacts to a custom audience, for example based on actions they have taken.
- Visually manage automations via the Automation Map. This allows you to see at a glance how your automations are connected.
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Use more types of forms than just inline forms. For example, you can also integrate pop-ups and modal forms to collect leads.
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Integrate Google Ads with your MailBlue account. This allows you to easily synchronize leads and customers between both platforms, for example via Customer Match and Lead Sync.
The Plus subscription is available for a package that allows you to manage up to 1,000 contacts and can be expanded as your business grows.
The Professional Subscription
With the Professional subscription, you get, in addition to all the features of the Plus subscription, extra advanced tools to take your marketing and sales processes to the next level. This subscription is ideal for companies that want more control over their campaigns and need deeper insights.
With a Professional subscription you can:
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Utilize advanced segmentation. This allows you to divide your contacts based on more specific criteria, so you can set up even more targeted and effective campaigns.
- Perform A/B testing within automations. Test different variants of your automations and discover which perform best, so you can optimize your marketing strategy.
- Apply predictive sending. This ensures that emails are automatically sent at the most optimal time for each contact, based on their individual interaction history. This increases the chance of engagement.
- Gain insights through attribution reports. These reports let you see which marketing channels and campaigns contribute to conversions, helping you focus your efforts more effectively.
- Utilize website messaging. This allows you to reach out to visitors on your website with personalized messages, leading to more engagement and higher conversions.
- Set up to three users per account. Access and permissions can be adjusted per user. Need more users? That is possible by upgrading your account and purchasing additional users.
The Professional subscription is available for a package that allows you to manage up to 1,000 contacts and can be expanded as your business grows.
The Enterprise Subscription
The Enterprise subscription is the most comprehensive package from MailBlue, designed for large organizations with complex needs and high demands in terms of security, support, and customization. This subscription offers, in addition to all the features of the Professional subscription, several exclusive possibilities that help large companies further professionalize their marketing and sales strategies.
With an Enterprise subscription you can:
- Utilize custom reporting. This allows you to generate fully customized insights tailored to the unique needs of your company.
- Gain access to advanced security options, such as single sign-on and (optionally) support for HIPAA compliance, ensuring that sensitive data is securely managed.
- Make unlimited use of inbox previews. This allows you to test your emails in various inboxes before sending them, to ensure everything displays perfectly.
- Gain access to premium CRM integrations with platforms such as Salesforce, Microsoft Dynamics 365 and Zendesk.
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Utilize premium automation triggers and advanced segmentation functions, so you can target and optimize contact groups even more specifically.
- Request strategic support. With this subscription, you get access to a team of experts upon request who can assist you in developing advanced marketing and sales strategies.
- Set up to five users per account. Need more users? That is possible by upgrading your account and purchasing additional users.
The Enterprise subscription is currently not available for immediate online purchase. Would you like to take advantage of this package? Please contact us at info@mailblue.nl, and we will gladly discuss the possibilities that suit your organization.
Still have questions?
Are you sufficiently informed about the new subscription plans of MailBlue, and do you want to purchase a subscription or upgrade your account? On our pricing page you will find more information about the functionalities our packages offer. If you still have questions about certain features, feel free to ask via our chat (during business hours) or send us a message.