How do I use MailBlue AI?

Which subscription do I have?

With the power of AI, marketers like you can use the email designer to create personalised and optimised emails. AI can assist in generating relevant content, recommending the best sending times, personalising subject lines, and much more. This enables you to create more effective and targeted email campaigns that increase customer engagement and improve overall results.


Please note!

  • This feature can be used with both direct and automated campaigns.

  • This feature is only available with the email designer launched in 2022. It cannot be used with the classic email designer.

  • If you update a text block with AI, every text in that block will be replaced by the AI suggestion.


How to use MailBlue AI:

  1. From the email designer, drag the text block to your campaign layout or select an existing text block in your template.
  2. The right panel will display a field where you can enter a prompt. For example, you can type "Generate webinar CTAs". The more specific you can be, the better the results will be.

  3. Click on the 'Generate' button. MailBlue AI will generate three versions of content that you can add to your campaign.
  4. Click on 'Use this content' to add the suggestion to your campaign.
  5. If the suggestions are not suitable, you can make them longer, shorter, or change the tone. You can also type more specific feedback in the space provided for this.
  6. Once you click on 'Use this content', the content will appear in your text block.

    Please note: If you already have content in a text block, MailBlue AI will replace it with the generated suggestion.

  7. If you want to edit the content after it has been added to a text block, click on that block and make any desired changes.
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