MailBlue Email Designer | Help Article 2: Lines and Layout

This help article contains information about the features of lines and layout in the Email Designer within MailBlue.

You can find the Email Designer in MailBlue by creating a new campaign under 'Campaigns'. Then, give the campaign a name and select to which list(s) you want to send the campaign. Under 'Choose a template type', select 'Email Designer'.

If you prefer to watch a video on how to work with the MailBlue Email Designer, you can watch the video here.

There are a total of 5 help articles covering all the features you may encounter in the MailBlue Email Designer. Therefore, you will find quick navigation below.

Quick navigation

Help article 1: Menu bar

Help article 2: Lines and Layout (You are here)

Help article 3: Content

Help article 4: Appearance

Help article 5: Mobile view

Tip: Are you looking for a specific topic within the MailBlue Email Designer? Use Command (on Apple devices) or CTRL (on Windows) + F to search on this page.

Let's get started!


The layout of a campaign consists of lines. You can think of lines as different components that make up a campaign. These lines are visible when you hover over your campaign. A campaign can consist of a header, content, footer, and an information area. Within these lines, you can customise the text size, background colour of the content, font colour, and link colour as desired.

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Heading / Header

A heading is a title above a paragraph or chapter. You can see the 'heading' line as a section where the title and/or subheadings of a paragraph or chapter are located. An introduction to a story can also be found in the heading. Below is an example of a heading in a campaign.


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The content of the text is the main part of your campaign. Here you provide the most information to your customers. The content is often made up of plain text and usually includes images, unless it is a 'text-only' email. Below is an example of content in a campaign.


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A footer is, as you may already suspect, located at the bottom of the campaign. All campaigns must have a footer, which includes the physical (company) address displayed with an unsubscribe link. MailBlue automatically adds a standard footer to your campaigns. However, it is also possible to create your own footer that better matches your (house) style. To do this, you need to add a tag for your physical (company) address (%SENDER-INFO-SINGLELINE%) and a tag for an unsubscribe link (%SUBSCRIBELINK%). Once you have added these tags to your campaign, the standard footer will disappear immediately. If these two tags are not added, the default MailBlue footer will automatically appear, or your campaign may be put 'on hold' for review. Below is an example of a footer in a campaign.


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In addition to the mandatory personalisation tags in the footer, it is possible to use many more personalisation tags in your messages to create a highly personalised experience for your contacts and increase engagement with your communication.


You can use this help article for using personalisation tags.

For more information on how to customise the footer of your campaign, you can use this help article.

Information area

The 'Information area' line can be used for informative texts, such as captions for images or prices for products. It is an additional option that is not required or present in every campaign.

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Lines span the full width, while containers only span the width of the formatted area. You can customise the background colour per container, which is initially set to transparent. Additionally, you can add or adjust the container's rounding, add or adjust a border, and optionally hide the container on desktop or mobile. When hovering over the container with your mouse, you will see three dots in a blue menu. Through this menu, you can move, copy, or delete the container.

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By clicking on the delete icon, you can remove a block or container from the campaign.

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Display conditions / Conditional content

By using conditional content, you can ensure that one campaign targets different audiences. This is based on specific settings that you can apply to a content block, so only contacts meeting certain conditions will see the content block. Conditional content can be used for, among other things:

  • Displaying a different product image depending on the contact's interests.
  • Making an offer based on how long someone has been subscribed to your list.
  • Showing specific information only to individuals who have not made a purchase yet.

By applying this personalisation to your campaigns, you increase the relevance of your emails for each individual contact. This can improve the relationship with your contacts, your open rate, your conversion rate, and the deliverability of your campaigns. If you hover over the structure with your mouse, you will see three dots in a white menu. You can use this menu to make use of conditional content.

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You can use this help article for more information on using conditional content in your campaigns.


By clicking on the copy icon, you copy a container or structure so that it can be pasted elsewhere in the campaign. Please note: it is not possible to copy a container or structure to another campaign.

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By clicking on the move icon, you can drag a container or structure to another place in the campaign.

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Save as module

In MailBlue, it is possible to save structures so that you can easily reuse them. If you hover over the structure with your mouse, you will see three dots in a white menu. You can save a structure as a module via this menu. In 'Modules', you will find your saved structures and can easily load them.

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Are you about to send a campaign but don't know how? Then read this help article!

Do you have a question about the MailBlue Email Designer or a feature within the MailBlue Email Designer that is not covered in any of the articles? Then send an email to

Previous help article? Click here for help article 1: Menu Bar

Next help article? Click here for help article 3: Content

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