If your campaign has multiple link clicks per contact, this may be due to virus protection or a type of security scan in the contact's inbox. This excessive or "false" click activity can occur when the email is delivered to the contact's inbox.

Unfortunately, this is something that MailBlue cannot control. False clicks are displayed as "real" clicks or opens in MailBlue because it is not possible to distinguish whether a contact is performing the action or if it is the virus protection/security scan.

This issue typically occurs with business email accounts, as most personal email accounts do not apply the same virus or security measures.

Create a hidden link and place it in the background of your email. Then, subtract the unique link clicks on that link from the total link clicks on all links in the email, and focus on unique clicks as a metric.