Which example prompts can I use with Active Intelligence?

Prompt name

Example prompt

Benefit of using the prompt

2025 campaign subject line analytics

Review my email campaigns sent in 2025 and identify the best-performing subject lines.

Find subject-line approaches worth reusing.

Top Business update subject lines

Find the three highest open-rate subject lines among campaigns labelled 'Business update' between [start] and [end].

Compare subject lines within a campaign category.

December performance vs benchmarks report

Report on December campaign results and compare them with available industry benchmarks.

Put monthly results into context.

Monthly email performance snapshot

How are this account's emails performing this month?

Get an overview of current performance.

Six-month performance trend

Show how email performance has changed over the past six months.

Identify positive and negative trends.

Top clicks in last 30 days

Which campaigns received the most clicks over the last 30 days?

Identify content that drives engagement.

Diagnose open-rate drop

Why did open rates fall last week? Investigate possible reasons.

Diagnose an unexpected performance drop.

Compare to industry benchmarks

Compare recent campaign metrics with available industry benchmarks.

See how results compare with peers.

Recommendations to increase opens

Recommend specific ways to improve future open rates.

Generate targeted optimization ideas.

Next-campaign improvements

Based on recent results, what should change in the next campaign?

Turn insights into next steps.

Analyze best-performing campaigns

Analyze the strongest campaigns and explain the possible reasons for their success.

Identify practices worth repeating.

Reduce unsubscribe rates

How can the account reduce its unsubscribe rate?

Improve list health and retention.

Monthly performance bar chart

Create a bar chart of campaign performance for the previous month.

Visualize recent performance.

Open-rate trend chart

Chart open rates over time.

Visualize changes in opens.

Subscriber growth graph

Graph subscriber growth during the past six months.

Track the growth of the audience.

Compare to vertical standards

Compare email metrics with benchmarks specific to [industry].

Use industry-specific context.

Newsletter vs promo comparison

Compare newsletter results with promotional campaign results.

See which format performs better.

Most engaged segments

Show the most engaged audience segments.

Identify groups with strong engagement.

Clickers who haven't purchased

Which contacts clicked links but have not purchased?

Find interested contacts who have not converted.

Who to target next

Which audience should be targeted next based on available results?

Make a data-informed targeting choice.

Business goal progress

Show progress toward configured business goals.

Connect marketing activity to outcomes.

90-day opens vs benchmarks

Compare open rates from the past 90 days with industry benchmarks and highlight weak spots.

Prioritize areas for improvement.

Top campaign 2024-2025

Which email campaign from 2024 and 2025 had the highest click-through rate?

Identify the strongest campaign by clicks.

Analyze top campaign success

Analyze the reasons that campaign performed so well.

Understand factors behind success.

Open rates vs retail benchmarks

Compare open rates with available retail-industry standards.

Evaluate results against retail peers.

Investigate unsubscribe spike

What might have caused the rise in unsubscribes during the most recent campaign?

Diagnose a sudden increase in unsubscribes.

Prompt name

Example prompt

Benefit of using the prompt

Analyze specific campaign email

Analyze the sent email 'If your child got an instrument for Christmas, read this' and suggest future improvements.

Learn from a specific campaign.

Find previous campaigns

Find previous campaigns in this account.

Locate reusable materials.

Reuse old campaigns

Use suitable older campaigns as a starting point for new ones.

Reuse successful work.

Most opened subject lines (ES)

Show the subject lines with the most opens.

Identify subject lines with strong open rates.

Welcome email for new subscribers

Create a welcome email for new subscribers.

Draft a first-contact email.

Flash sale promo email

Write a promotional email for a flash sale offering 20% off after sign-up.

Promote a limited offer.

Segmented campaign for 3 groups

Create a targeted campaign for loyal customers, new customers and lapsed customers.

Tailor messages by lifecycle stage.

Webinar campaign from URL

Create a webinar campaign using the information at [URL].

Build an invitation from webinar details.

Product announcement newsletter

Draft a product-announcement newsletter with image suggestions based on [product link].

Turn product information into an email.

More exciting/exclusive tone

Make this email campaign sound more exciting and exclusive.

Adjust tone and perceived exclusivity.

More conversational for developers

This email is too formal. Make the tone more conversational for developers.

Better match the technical audience.

Add tasteful emojis

Add a few appropriate emojis for a younger audience.

Adjust tone for younger subscribers.

More direct and specific tone

Rewrite the email in a more direct and specific style.

Make the message clearer.

Subject line variations from past performance

Generate subject-line variations using previous campaign results to improve open rates.

Apply performance learnings.

Improve recent subject lines

Analyze recent campaign subject lines and recommend concrete improvements.

Refine subject-line writing.

Top 10 subject lines and why

Show the ten best-performing subject lines and explain what may make them effective.

Identify common success factors.

Suggest call to action

Suggest a suitable call to action for this email.

Strengthen the next-step message.

Campaign content update (specific language)

Update the email campaign content to [language].

Localize an existing campaign.

Prompt name

Example prompt

Benefit of using the prompt

Personalize with tags

Personalize this email using up to three relevant personalization tags.

Add relevant dynamic fields.

Personalize with name and company

Personalize the email using the recipient's name and company.

Address a recipient using known details.

Prompt name

Example prompt

Benefit of using the prompt

Real-time automation insights

Summarize active automations and show the number of contacts in each.

Understand automation activity and reach.

Automation-specific report

Report on the performance of the 'Facebook Lead Welcome Series' automation.

Examine one specific workflow.

Track key link clicks

How many times was the 'Book now' booking link clicked?

Measure interest in a call to action.

Personalized welcome journey

Build a personalized welcome automation for new subscribers using successful past campaigns.

Reuse proven content.

3-step nurture series

Create a three-step nurturing series after a contact opens this email.

Continue engagement after an open.

Win-back journey for inactive subscribers

Design an automation to re-engage inactive subscribers.

Reconnect with inactive contacts.

BFCM abandoned cart sequence

Create an abandoned-cart automation for Black Friday and Cyber Monday.

Follow up on unfinished purchases.

5-day webinar reminder series

Build a reminder series for the five days before a webinar.

Remind registrants to attend.

7-day drip nurture

Create a seven-day drip automation to nurture leads.

Maintain consistent follow-up.

Convert website visitors into customers

Design a customer journey to turn website visitors into paying customers.

Plan the path to conversion.

Change wait time between emails

Change the wait time between emails from two days to three days.

Adjust the timing of a workflow.

Trigger on email reply

Build an automation triggered when a contact replies to an email in the 'Nurture' campaign.

Follow up on replies.

Follow-up then tag behavior

After sending a follow-up email, wait two days and apply the tag 'Follow-up Sent'.

Record follow-up completion.

Conditional follow-up SMS

Send the follow-up SMS only to contacts who did not open the email.

Avoid unnecessary follow-up messages.

Change second email subject to ROI

Change the subject line of the second email to focus on ROI.

Emphasize return on investment.

High-intent lead handling

If a lead score exceeds 75, add a CRM note 'High intent: contact today' and end the current nurture automation.

Escalate high-intent leads.

Start automation on Hot score

Start an automation when a contact's lead-score field changes to 'Hot'.

Act on a score change.

Notify on high web score

Notify the user when a web score exceeds 100.

Highlight high-interest website behavior.

Create deal from form

Create a new deal in the pipeline when someone submits the form.

Move form leads into the sales process.

Add points for engagement

Add points to a contact's lead score after email engagement.

Reflect engagement in scoring.

Advanced predictive follow-ups

Plan timely follow-ups using predictive sending, lead scoring, win probability and deal stage.

Coordinate advanced sales signals.

SMS follow-up for landing page leads

Draft an introductory SMS follow-up for landing-page leads.

Welcome leads via text message.

SMS + email nurture sequence

Build a lead-nurturing sequence with email and SMS touchpoints.

Use multiple channels.

Holiday win-back automation

Create a win-back automation for customers who did not purchase during the holiday sale.

Re-engage non-buyers.

Course welcome series

Create a three-part welcome series for a gluten-free baking course.

Onboard new course participants.

Multi-text SMS follow-up

Follow up with landing-page leads using a few SMS messages.

Build a multi-message text sequence.

Generic outbound nurture sequence

Build an outbound nurturing automation for leads.

Set up an initial nurture flow.

Task on website visit

Assign a task when a known contact visits the website.

Prompt sales follow-up.

Notify on form submit

Notify the user when someone submits a website form.

Respond quickly to submissions.

3-week welcome series

Draft a three-week welcome email series.

Create a gradual welcome journey.

Spring campaign follow-up

Create a follow-up for the 'Spring 2026' campaign.

Continue the seasonal communication.

Tag on automation entry

Tag contacts 'Initial Nurture' when they enter automation 'XYZ'.

Track automation entry.

Update sender address to help@

Update the sender address for these emails to 'help@[domain].com'.

Standardize sender information.

Explain this automation

Explain what this automation does and how contacts move through it.

Understand an existing automation.

Prompt name

Example prompt

Benefit of using the prompt

Unsubscribes during 2024 gift card campaign

How many contacts unsubscribed during the 2024 holiday gift-card campaign sends?

Measure campaign-related unsubscribes.

Clicker location breakdown

Break down the location of contacts clicking the 'Book a call' button.

See geographic interest.

Subscribers with specific word in email

Count subscribers whose email addresses contain 'apotheke' and who opened the campaign.

Analyze a niche contact group.

Segment by engagement patterns

Help segment the audience for the next campaign based on engagement patterns.

Group contacts by behavior.

Non-openers in 3 months

Which contacts have not opened an email in the last three months?

Identify potentially inactive contacts.

Campaign count over period

How many campaigns were sent from January through October?

See send volume over time.

Unsubscribes during New Year's campaign

How many people unsubscribed during the New Year's campaign sends?

Quantify unsubscribes for a seasonal send.

Prompt name

Example prompt

Benefit of using the prompt

Create branded newsletter form

Create a newsletter signup form using the brand's colors and font.

Reflect the brand identity.

Simple newsletter signup form

Create a simple email signup form for the newsletter.

Collect newsletter signups.

Inline discount form

Create an inline form for a fashion brand's discount offer.

Collect signups within page content.

Webinar lead capture form

Create a webinar signup form collecting name, email and company size.

Gather relevant registration data.

Blog subscriber form

Create a blog-subscriber form with an additional field.

Capture readers' details.

Consulting contact form

Build a contact form for consulting-business leads.

Organize inquiries.

Edit form headline and button

Change the form headline to [form name] and the button text to 'Get My Free Guide Now'.

Clarify the form's offer.

Update form colors

Make the button brand red (#c44f4f) and the form border purple instead of red.

Update visual styling.

Add phone field and relax first name

Add a phone-number field and make the first-name field optional.

Balance information gathering and friction.

Add last name field

Add a last-name field to the form.

Collect more profile details.

Form layout and typography tweaks

Make the form wider, increase padding and change the headline font.

Adjust layout and typography.

Minimalist form restyle

Restyle the form with a white background, black text and no borders for a minimalist look.

Simplify the visual style.

Prompt name

Example prompt

Benefit of using the prompt

Retail template import from URL

Import this email template from [URL].

Recreate a template from a web address.

Import from HTML code

Use this HTML code to create an editable email template: [HTML].

Adapt existing email HTML.

Migrate from Mailchimp

Help migrate an existing Mailchimp email template to MailBlue.

Reuse email layouts from another platform.

Prompt name

Example prompt

Benefit of using the prompt

Create subscriber growth goal

Create a business goal to gain 500 new subscribers this quarter.

Track a clear subscriber target.

Repeat purchase goal

Create a business goal to increase repeat purchases from existing customers.

Focus on customer retention.

Unsubscribe reduction goal

Create a business goal to reduce the unsubscribe rate by 10%.

Track list retention.

SMS lead goal

Set a business goal measuring new leads generated from SMS campaigns.

Measure SMS lead generation.

Enrollment target goal

Set a goal to achieve 100 additional enrollments before October [year].

Track a time-bound enrollment target.

Double newsletter audience goal

Create a goal and marketing approach to double the newsletter audience this summer.

Plan audience growth.

Revenue from email goal

Create a business goal that tracks revenue growth from email campaigns.

Connect email to revenue.

Prompt name

Example prompt

Benefit of using the prompt

Interest-based segment for new shoes

Create a campaign for contacts likely to be interested in new trail-running shoes.

Match messages to interests.

High-visit no-purchase segment

Create a segment of contacts with at least three website visits and no purchases.

Identify interested non-buyers.

Find segment for campaign

Suggest a suitable segment for this campaign.

Improve targeting relevance.

Golf interest segment

Show contacts interested in golf.

Build an interest-based audience.

Engaged but no-lead-magnet segment

Find contacts engaged with content or automations in the past 90 days who have not downloaded the lead magnet.

Identify relevant lead-magnet prospects.

Prompt name

Example prompt

Benefit of using the prompt

Bulk address update

Update the business address across relevant marketing materials.

Keep contact details consistent.

Free trial wording update

Replace 'free trial' with '14-day free trial' across relevant campaigns.

Standardize offer copy.

Phone number bulk update

Replace phone number (317) 222-2222 with (317) 333-3333 across marketing assets.

Keep phone details current.

Prompt name

Example prompt

Benefit of using the prompt

Why campaign didn't send

Why was the campaign not sent? Investigate possible causes.

Identify possible blockers.

Partial send investigation

Why were only half of the campaign emails sent?

Investigate incomplete sends.

Fix sending issue

Suggest steps to resolve this campaign sending problem.

Get practical troubleshooting guidance.