With AI activities, you add consumable AI capacity to your MailBlue account. You use these activities for AI features that are billed per contact or per translated recipient.
You can see activities as monthly AI credits you can purchase. They are especially useful if you want to use AI inside automations or multilingual email campaigns without handling every contact manually.
Activities are not an add-on, but a monthly usage limit for specific AI features. Unused activities do not roll over to the next month.
What can I use activities for?
You use activities when you want to apply AI in MailBlue for tasks that would normally take a lot of manual work. For example:
automatically summarizing text from fields
analyzing and structuring open-ended answers
translating text from contact, account, or deal fields
classifying the intent of a message
determining the sentiment of messages
sending one email campaign automatically in multiple languages
What capabilities do I get with activities?
AI Actions Library in automations
With the AI Actions Library, you use AI inside an automation to process the content of a field and save the result to a contact field. This helps you enrich, structure, and reuse information later for segmentation or personalization.
Preconfigured AI actions
You can use activities for actions such as Summarize, Analyze, Translate, Classify intent, and Determine sentiment. This lets you process contact data more intelligently without relying on separate external tools.
Build your own AI instructions
You can also set up your own AI action with a custom prompt. In that case, you use the value from a contact, account, or deal field through personalization tags and save the result to a contact field. This makes AI useful for your own workflow or data structure.
Multilingual campaigns with AI Translations for Email
With AI Translations for Email, you can send one campaign in multiple languages. The system checks a contact’s preferred language and automatically generates the right translation so you can reach international audiences more effectively with one send. See this help article for more information about AI translations.
Review and edit translations
After generating translations, you can review each language version and still adjust content or images. Reporting also stays clear because you can view performance per translated version within the same campaign.
Tip: generate AI translations only after your email content is final. If you later change the original campaign, you need to regenerate all translations.
What do I need to know about usage and limits?
Every AI process uses credits
If a contact goes through an AI action in an automation, it costs 1 activity. If that same contact goes through the same AI action again later, another activity is used.
AI translations only use activities for translated recipients
For AI Translations, every recipient who receives a translated version costs 1 activity. Recipients who receive the original language version do not use an extra activity for that send.
Your monthly limit is flexible, but it does not roll over
You can increase your monthly limit at any time. Unused activities expire at the end of the period and do not carry over to the next month.
Note: if you exceed your monthly limit, a contact will skip the automation action that uses activities. Make sure to check your limit in time when you use AI in active automations.
Not every user can purchase activities
Only admins and users with billing permissions can purchase activities or increase the limit. Activities are not available on trial accounts.
Preferred Language matters for AI Translations
For multilingual emails, MailBlue checks the Preferred Language field. If a contact does not have a preferred language, that contact receives the default version of your campaign.
Results from AI actions are saved to contact fields
The output of an AI action is always stored in a contact field. This makes it possible to use the result later for personalization, segmentation, or follow-up steps in automations.
What overview can I see at a glance?
Capability | What do you use it for? | Usage |
Summarize | You make long text fields shorter and easier to scan. | 1 activity per contact per run |
Analyze | You let AI pull patterns, themes, or conclusions from text. | 1 activity per contact per run |
Translate | You translate text from a field into another language. | 1 activity per contact per run |
Classify intent | You let AI determine what a contact means or wants to achieve. | 1 activity per contact per run |
Determine sentiment | You see whether text is positive, neutral, or negative. | 1 activity per contact per run |
Build your own AI action | You create your own prompt for your workflow or data processing. | 1 activity per contact per run |
AI Translations for Email | You send one campaign automatically in your contacts' preferred language. | 1 activity per recipient with a translated version |
Frequently asked questions
On which plans can I use activities?
On which plans can I use activities?
You can use activities on Starter, Plus, Professional, and Enterprise. Activities are not available on trial accounts.
Do unused activities roll over to the next month?
Do unused activities roll over to the next month?
No. Unused activities expire at the end of the period and do not roll over to the next month.
What happens if I run out of activities?
What happens if I run out of activities?
A contact will skip the automation action that uses activities. You can prevent this by increasing your monthly limit in time.
Do I need a preferred language for AI translations?
Do I need a preferred language for AI translations?
Yes, if you want contacts to automatically receive the correct language version. If a contact does not have a preferred language set, that contact receives the default version of your campaign.